A Defined Design
Every day home sellers lose thousands of dollars by failing
to properly prepare and market their homes. They mistakenly
believe that all they need to do is to list their home with
a realtor, give it a good cleaning, and wait for the agent
to bring the buyers. What sellers fail to do is to set their
home apart from the hundreds of others near their price
range through proper preparation and creative presentation.
In a cooling market this becomes a critical issue as sellers
compete for a shrinking number of buyers.
Savvy sellers and realtors know that professionally staging
a property can result in faster sales for more money. A
professional stager will give an honest, objective
evaluation of the property outlining all the obstacles that
sellers tend to think will be overlooked-- but often block
sales. A professional stager can creatively work with the
seller to enhance the property by eliminating the stumbling
blocks and creating emotional connections for buyers.
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Homes are bought on emotion not logic.
Home staging creates the emotional connections that
excite and motivate buyers generating more interest and
higher offers. A staged home also excites realtors
insuring more showings.
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Most home sellers cannot really 'see'
their property through 'buyer's eyes'; they are
themselves emotionally attached to their home and,
therefore, are rarely objective about the property. A
professional stager can be objective and has the
necessary skills not only to remove objections and
stumbling blocks but also to creatively enhance the
positives at a minimum cost.
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Home staging is NOT interior decorating.
The purpose staging is not to buy new furnishings but
rather removing and rearranging what you have, to make
the home appeal to the largest number of potential
buyers.
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